Los Gatos, California (PRWEB) April 24, 2008
The 280 Group today announced the availability of their PM Fast Track training courses. The PM Fast Track is a four day intensive hands-on seminar that teaches attendees the entire product lifecycle. Attendees gain the skills and knowledge to manage products in any phase of the lifecycle. Additionally, attendees receive a copy of the 280 Group Product Manager’s Toolkit, a set of 30 Product Management best practices templates so that they can be immediately be more effective in their jobs.
The training course covers roles and responsibilities, process efficiency, customer research, writing market and product requirements, creating business cases, writing marketing plans, positioning and messaging and a variety of other topics. Through a combination of hands-on exercises and case studies students learn how to be more productive and effective and how to avoid the most common mistakes.
Also included with the course are content retention tools, a certification test to prove mastery of the material, printed handouts, a customized course diploma, a CD with the Product Manager’s Toolkit, a series of articles covering the content and laminated printouts that provide a summary of the methodology.
“The PM Fast Track is great for novice or mid-level Product Managers or Product Marketers as well as more senior PMs who want to brush up on best practices…” stated Mr. Lawley. “…after taking the four day class they will be experts and will be dramatically better at managing their products.”
The 280 Group methodology, training, toolkits and templates are used by thousands of customers worldwide, including 3Com Corporation, Agile Software, Agilent Technologies, Autodesk, Cisco, Citrix, Claritas, D-Link, Dolby Laboratories, Fandango, Hewlett Packard, IBM, Monster.com, NEC, NetManage, SugarCRM, Travelocity, VeriSign, VMware and Yahoo. The Procedural Requirements Management methodology (for writing market and product requirements) is included in the Microsoft Windows SharePoint Services 3.0 Application Templates. Additionally, Intel has licensed the Product Manager’s Toolkit, Product Roadmap Toolkit and Product Launch Toolkit for use worldwide by their product managers and product marketers.
The 280 Group team of trainers and consultants has over 150 years of collective high-tech Product Management and Product Marketing experience spanning a wide range of software and hardware markets and products. Their trainers are experts in the realm of high-tech product management and marketing, and have extensive real-world experience and examples that they draw on to make the training as effective and useful as possible.
The announcement of the PM Fast Track training coincides with the nomination of the 280 Group’s Product Management & Product Marketing Office for an “Excellence in Product Management Tools” award, the AIPMM awarding Brian Lawley, 280 Group CEO, the 2008 AIPMM Excellence in Product Management Thought Leadership award and with the release of his new book Expert Product Management Toolkit Bundle.
The PM Fast Track is being offered in both San Jose, CA and Boston, MA. The four day course costs $ 2,495. Additional information about the PM Fast track and the PM Office, as well as 12 free Product Management templates and a series of whitepapers is available at http://www.280group.com. The Expert Product Management Toolkit Bundle is available on Amazon.com and the 280 Group website.
About the 280 Group
The 280 Group is the world’s premier Product Management and Product Marketing consulting and training firm, and has been featured on CNBC’s World Business Review and the Silicon Valley Business Report. Formed in 1996, the company has helped thousands of companies to learn and implement best practices, resulting in better products and increased revenues. Major consulting clients of the 280 Group include SAP, Nokia, Intel, Adobe and Palm as well as dozens of small and medium-sized high-tech companies. A partial list of clients, letters of reference and samples of work are available on the 280 Group website in the clients section.
Brian Lawley is the President and Founder of the 280 Group and former President of the Silicon Valley Product Management Association (http://www.svpma.org). During his twenty year career in Product Management he has defined, launched and marketed over fifty successful products. He is the Author of the Book “Expert Product Management: Advanced Techniques, Tips & Strategies for Product Management & Product Marketing.” In 2008 he won the Product Management Excellence Award for Thought Leadership by the Association of International Product Marketing & Management. Mr. Lawley is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He earned an MBA with honors from San Jose State University and Bachelors Degree in Management Science from the University of California at San Diego.
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